When Apple announced last week that the new iOS would include a new mapping app with updated graphics, crystal clear details, improved navigation, and spoken turn-by-turn directions, they were announcing a map app war with Google. Their newest map program involves dropping Google Maps and utilizing the services of the navigation company Tom-Tom. Over the next several months, Apple will continue to extend relationships with developers on their map program, then in the fall the real battle begins. Both giants, Apple and Google have something to lose in this match-up.
If Apple cannot deliver a solid mapping navigation system that rivals and exceeds Google Maps, they may drive customer over to Android. If Apple wins, Google will lose massive information about “users’ locations, destinations and driving and shopping habits.” Either way, this should prove to be an interesting battle of the map apps.